[1][2] The company went national after it began content distribution in 1987, became aggregators and bought rights to movies for home video.

[2][3] Currently, the brand has a collection of over 3700 movie titles in multiple Indian languages and offers services to customers in over 30 countries including the US, the UK, Singapore, UAE and Australia.

It airs Marathi movies like Aapla Manus, Thackeray, Bhai Vyakti Ki Valli, Judgement, Cycle, Ani Dr. Kashinath Ghanekar, etc.

[9] In May 2020, a video surfaced where the comedian Surleen Kaur made a remark about Krishna, a Hindu deity, which right-leaning media houses and political parties objected to.

Following the controversy, Shemaroo announced their decision to refrain from any further involvement with Surleen Kaur and Balraj Syal because they 'failed to meet their standards of public decency'.

Subsequently, ISKCON lodged a complaint against Kaur and Shemaroo with the Mumbai Police for insulting the organisation and Hindus.

The company has partnered with Airtel, Vodafone, Idea, MTN, Ooredoo and Etisalat to distribute content like videos, music and live streaming via MVAS.

[19] The company's brand Yedaz is its official Bollywood licensing and merchandising rights holder that sells Bollywood-themed products like T-shirts and mugs.

[22] In February 2019, Shemaroo Entertainment launched its own video-on-demand service app called ShemarooMe, which is available for Android and iOS.

[27][2] In July 2020, ShemarooMe announced the launch of its new on-demand movie platform called 'ShemarooMe Box Office.'

ShemarooMe has also inked a strategic partnership with BookMyShow, India's leading entertainment destination, to ensure more cine-goers have access to the content.