[10][11] On 22 September 2021, Zee Entertainment Enterprises announced that it had reached an agreement in principle to merge its television networks, production operations, digital assets, and program libraries with SPN; the combined company would be majority-owned by Sony, and led by Zee CEO Punit Goenka.

"[14] Under the agreement, Sony will hold a 51% stake in the combined company, and inherit Zee's public listing on the Bombay Stock Exchange.

[15] The companies set a two-year deadline of 21 December 2023 to complete the merger, with a one-month grace period ending 20 January 2024.

[22] The network forayed into the Indian sports TV market in 2002 after acquiring the media rights for International Cricket Council (ICC) matches from 2002 to 2007,[23] which were broadcast on SET and Sony MAX.

[36] Sony Aath is a premium Bangla entertainment channel centered on showcasing series, films, animated shows and sports events produced or dubbed in Bengali.

[37] Its library consists of content from the network's channels in India such as SET and Sony SAB, alongside originals such as, Gullak,[38] LIV Shout Out[39] and Holycross.

[40] Apart from archival and regional content, movie premieres, short films and LIVE sports are also a part of SonyLIV's offerings.

An independent business unit of SPNI, Studio NEXT creates original content and IPs for television and digital media within India and globally.

[47] The venture began its journey by producing the debutant season of Kus Bani Koshur Karorpaet, the Kashmiri adaptation of Who Wants to Be a Millionaire?

[a] Going forward, Studio NEXT will continue to produce new IPs whilst leveraging the existing ones under Sony Entertainment ownership.

[51] The network associates itself with several NGOs such as Krida Vikas Sanstha,[52] Cricket Association for the Blind of Maharashtra (CABM)[53] and ConnectEd Technologies to name a few, and undertakes initiatives such as providing clean drinking water to drought-affected areas in Maharashtra[51] and supporting upcoming Indian athletes with equipment and training required to compete at international events among a few.