Price is a town in Langlade County, Wisconsin, United States.

The Bryant post office (ZIP Code 54418) covers the entire town.

The racial makeup of the town was 99.18% White, 0.41% Native American, and 0.41% from two or more races.

16.3% of all households were made up of individuals, and 9.8% had someone living alone who was 65 years of age or older.

About 3% of families and 6.5% of the population were below the poverty line, including 10% of those under the age of eighteen and 12.5% of those 65 or over.