Sherwood Schwarz (born November, 1930, died February 14, 2023)[citation needed] was an American businessman and founder of Carnegie Associates Ltd and was the owner of the Toronto Argonauts from 1999 to 2003.
Schwarz was born in 1930 on the Lower East Side of New York City, the only child of Romanian and Russian parents.
[1] He founded Carnegie Associates Ltd, situated on Sixth Avenue in Manhattan and part of White Tiger Holding Company, Inc.[2] Schwarz died on February 14, 2023, at the age of 92.
He cut ticket prices by 15% and stopped Argonauts games from being blacked out, boosting television ratings.
[4] In early 2002, Schwarz brought in Garth Drabinsky, the founder of Cineplex Cinemas, to increase the public profile of the Argonauts.