He was a student at Martingrove Collegiate Institute, where he also played as a running back in the Etobicoke Minor Football League.

He then returned to Canada, attending the Radio and Television Arts Program (RTA) at Ryerson Polytechnical Institute (now Toronto Metropolitan University).

During his time as team president, the Argonauts won the 92nd Grey Cup, their first CFL championship in seven years.

[2] Pelley left the Argonauts in 2007, and was replaced by joint team presidents Pinball Clemons and Brad Watters.

[5] On April 17, 2015, he resigned as the president of Rogers Media to become the commissioner and chief executive officer of the PGA European Tour.