Shiels remains headquartered in Adelaide, South Australia, and currently sells bridal and diamond jewellery in a variety of metals, leather items, gemstone jewellery and watches for women, men and children.

Founded in 1945 by South Australian jeweller Jack Shiels, the business initially had a single store which operated out of Adelaide's Central Market Arcade selling jewellery, giftware and silver-plated merchandise.

In 1977, Jack sold his company to Albert Bensimon and his wife, Nyra.

From the single store, Shiels expanded into suburban malls, starting with Westfield Marion.

Since then, Toby has continued to grow the brands online presence, resulting in the launch of imprint specialty sites, such as Watch Depot, Luminesce Lab Grown Diamonds and Silver Chic.