Shift (stylized as shift by msnbc, formerly msnbc2) was an online live-streaming video network run by MSNBC.

It was launched in July 2014 to provide a platform for original video series which diverge from the MSNBC television network's political focus.

In July 2014, MSNBC.com launched msnbc2, a brand for several web-only series hosted by MSNBC personalities,[1] in December 2014, msnbc2 was renamed shift by msnbc, with a daily live stream and programming schedule which was less focused on politics and is more tailored to a younger audience.

[2] The channel was later shut down[citation needed].