Its website continued to publish new content for at least a year after the print title was discontinued, but is no longer in operation.
[2] It was originally an arts and literary journal, but evolved into a technology magazine with a special focus on Internet culture in 1994.
[1] Articles by regular writer Clive Thompson focused on the culture and theory behind new media.
[2] Solomon left the magazine in 1999 to devote more time to his writing and broadcasting career.
In 2000 the magazine was sold to its staff and the founder Andrew Heintzman again became the president of Shift Multimedia.