Shikoku Broadcasting

[1]: 5  On March 31, 1952, Shikoku Broadcasting held its founding general meeting with a capital of 25 million yen and 50,000 shares issued.

[1]: 38  In 1954, the president of Shikoku Broadcasting was changed to Maekawa Shizuo of Tokushima Shimbun.

[1]: 15  On the same year, Shikoku Broadcasting also increased the transmission power to 10 kilowatts (500 watts at night), which expanded the signal coverage area by 30%.

[1]: 26  The Shikoku Broadcasting Wakayama Branch set up a recording studio in 1956, making the Wakayama Branch not only an advertising business base, but also a base to produce its own programs, which gained local audiences.

[1]: 39–41  When the Nankai Maru shipwreck occurred in 1958, Shikoku Broadcasting quickly mobilized employees other than journalists to report on the accident, for which they were awarded the President's Award by the Federation of Democratic People's Liberation.

[1]: 101  Five years later, in 1969, Shikoku Broadcasting's self-produced programs also began to be produced in color.

In the same year, Shikoku Broadcasting's turnover exceeded 3 billion yen.

[1]: 218  In January 1983, Shikoku Broadcasting began construction of a new headquarters building in Nakatokushima Town, Tokushima City,[1]: 226  and it was completed in November of the following year.

[1]: 232  In 1988, Shikoku Broadcasting's profit reached a record high of 1.06 billion yen.

[1]: 256  In 1989, Shikoku Broadcasting and NHK jointly produced a special program on Awa Odori.

[1]: 260  In 1990, Shikoku Broadcasting's turnover exceeded 7 billion yen for the first time.

[1]: 149 Tokushima Prefecture is known as "Radio Ginza" due to the lack of terrain blocking, and can receive signals from various TV stations in Kansai.

In this case, strengthening the local characteristics of the program and distinguishing it from Kansai TV stations has become an important challenge for Shikoku Broadcasting.

[1]: 160  Good Morning Tokushima became a strip program airing Monday to Friday in 1972, and its ratings exceeded 20% for the first time in October 1973, becoming the first morning program on private television to catch up with NHK in ratings.

In addition, New Tokushima Broadcasting was scheduled to open as the second station, and was even given a call sign (JOTI, later reassigned to ANN affiliate KKB), but the company could not be established by the deadline, and the preliminary license was revoked.

In the past (before 1967) when the UHF band was not widely used, most of Wakayama Prefecture was seen as a poor reception area for the Kinki stations, and the JRT on the opposite side of the shore (sea propagation) was received well by overspill.

Even now, JRT program schedules are included in the TV section of national newspapers for Wakayama Prefecture.