Perkol-Finkel was born and raised in Tel Aviv, to Rachel, a preschool teacher and artist, and to Dov, a bus driver and tour guide.
In her youth she discovered her fondness for the sea, and used to surf and dive at Hilton Beach, and even did her biotope (an Israeli high-school biology program) work there.
She conducted her doctoral thesis "Biological and ecological aspects of artificial reefs" among other places in the southern Sinai Peninsula and the Gulf of Suez, in a project funded by National Geographic.
During her doctoral studies at the university, she met a fellow student, Ido Sella, with whom she would in the future establish startup companies.
In December 1998, she was a research assistant in coral mass spawning experiments in the Orpheus Islands, James Cook University, Australia.
In 2011, the company initiated a project in which it collaborated with the Biotechnology department of the Faculty of Marine Sciences at the Ruppin Academic Center.
The company's solution was the development of environmentally supportive coastal infrastructures, combining scientific knowledge with applicable concrete technologies.
[5] In 2021, ECOncrete doubled its income for the third year in a row, raised capital and won grants from EU Horizon 2020, the BIRD Foundation and the United States Department of Energy.
An article by Emanuela Barbiroglio states: "Not only was Perkol-Finkel defying the norm of being a leader within a male-dominated industry, but she also was at the forefront of positive environmental change.
She avoided using single-use utensils, traveled by bicycle and electric scooter to reduce fuel use, and volunteered to clean up tar from the Tel Aviv Promenade.
After her death, a mass cleaning event was dedicated to her memory of the beaches of Tel Aviv from tar, as part of the Israeli Day of Good Deeds.
[24] The "Creative Destruction Lab" association has dedicated a scholarship fund in Perkol-Finkel's memory, which supports undergraduate students in science, technology, engineering and mathematics studies at Dalhousie University in Canada.
[25] At the Morris Kahn Marine Research Station of the University of Haifa they named the leek they caught and broadcast "Shimrit", in memory of Perkol-Finkel.