Shin-etsu Broadcasting Co., Ltd. (信越放送株式会社, Shin-etsu Hōsō Kabushiki-gaisha), also known as SBC, is a Japanese broadcast network affiliated with the Japan News Network (JNN) for TV and JRN/NRN for radio.

[1]: 1 At its first meeting in March 1951, several companies, politicians, and financial institutions elected Shuntaro Katsuta (the then vice president of Shinano Mainichi Shimbun) as the president of Shinano Broadcasting.

[1]: 5–6  A week later, the company name was changed to Shin-etsu Broadcasting after it received funding from the local government of Jōetsu City in Niigata Prefecture.

[1]: 16–17 On October 1, 1964, SBC started broadcasting in color on the eve of the 1964 Tokyo Olympics.

[1]: 44  As part of the 15th anniversary of the broadcaster, they participated in the establishment of Nagano Prefectural Shinano Art Museum on October 1, 1966.