Since then she starred in the films Hindsight (2011), R2B: Return to Base (2012) and Tazza: The Hidden Card (2014), as well as the television series Deep Rooted Tree (2011), A Girl Who Sees Smells (2015), Six Flying Dragons (2015–2016), The Bride of Habaek (2017), Black Knight: The Man Who Guards Me (2017–2018), Rookie Historian Goo Hae-Ryung (2019), Run On (2020) and Captivating the King (2024).

After a small part in My Little Bride,[8] she subsequently had starring roles in Cinderella,[7][9][10][11] omnibus films Acoustic[12] and Five Senses of Eros,[13] as well as a well-received turn as the younger version of Princess Cheonmyeong in Queen Seondeok.

[15][16] Building on her sitcom fame, Shin signed on to numerous television commercials and print advertisement and became one of the most sought celebrity endorser.

[26][27][28] A former singer trainee in middle school,[29] Shin has also contributed songs to the soundtrack of Hindsight,[30] the charity album Love Tree Project, and did her own singing in showcase piece Acoustic.

[31][32][33] Shin returned to television in the 2013 melodrama When a Man Falls in Love opposite Song Seung-heon, but received criticism from viewers for her passive character.

[38][39] In a break from her usual dramatic roles, Shin played an aspiring comedian in the webtoon adaptation A Girl Who Sees Smells in 2015 as the titular character.

[40] Shin then reunited with Fashion King costar Yoo Ah-in in Six Flying Dragons (2015–2016), another period drama from the screenwriters of Deep Rooted Tree.