Endemol Shine North America has produced original series including The Biggest Loser, Tabatha Takes Over, The Face, and Parental Control; adaptations of Shine Group formats MasterChef, Minute to Win It, One Born Every Minute, and The Office, Ugly Betty, and The Tudors; and over 20 original online series on MSN, Yahoo!, YouTube premium channels and other platforms.

In November 2007 when Ben Silverman accepted the job of becoming the entertainment head and chairman of NBCUniversal's NBC Entertainment division (a position that he would eventually leave in 2009) and couldn't profit from any further projects associated with Reveille, it was announced that a super-indie London-based British production company named Shine Group was finalising an agreement to buy Reveille Productions that could expand Shine Group's operations for $125 million with Silverman continued to work with Reville prior to his NBC deal.

[4][5] Also in that same year, ShineReveille International made a deal with Merv Griffin Entertainment to distribute all of MGE programming overseas.

The branch produces Endemol's popular worldwide formats for the major American TV networks, such as Fear Factor, Deal or No Deal and 1 vs. 100 for NBC; Extreme Makeover: Home Edition, Show Me the Money, The One: Making a Music Star, Set for Life, and Wipeout for ABC; Exposed for MTV; Big Brother and Kid Nation for CBS; Midnight Money Madness for TBS (under the moniker Lock and Key Productions) and most recently, a game show adaptation of 20Q for GSN.

On 13 October 2006, Endemol USA launched another game show for NBC, 1 vs. 100 with Bob Saget, and debuted as another ratings winner.

In October 2008, Tokyo Broadcasting System filed a lawsuit against ABC (with a separate suit against Endemol pending) for claims that Wipeout copied elements from two of their popular shows, Takeshi's Castle (known as MXC in the USA) and Sasuke (better known in the US as Ninja Warrior).

[12] Other scripted properties that Endemol also owns rights to include Happily Divorced and The Exes, also airing on TV Land.

The hour-long talk/variety program premiered on 10 September 2012 in syndication, and ran for five seasons before being replaced by a similarly titled show that is produced by IMG.

Another program, the mob-related crime drama Red Widow, aired on ABC as a mid-season replacement in the 2012–2013 television season.

[17] Earlier shows include Personal Conviction, Rebuilt: The Human Body Shop, A World Away, Band in a Bubble, Married Away, Mystery Medicine, Under One Roof, What's Your Sign Design?, HGTV Design Star, Unwrapping Macy's, Widow on the Hill, Operation Homecoming: Writing the Wartime Experience, Go Ahead, Make My Dinner!, Town Haul, Guess Who's Coming To Decorate, B. Smith Style, The Good Buy Girls,[18] The Gastineau Girls, and Town Haul Jeffersonville.

True Entertainment was founded in 2000 and by Steven Weinstock and Glenda Hersh both of whom had previously worked for The New York Times subsidiary NYT Television.

In 2003-09-30, Endemol announced the acquisition of a 51% stake in New York-based True Entertainment, with the acquired company continue to be managed by the founding partners, Glenda Hersh and Steven Weinstock.