Shirley Raines is the founder of the non-profit Beauty 2 the Streetz, which provides hair and makeup services, food, clothing, hygiene and safety items to thousands of homeless people in Skid Row, Los Angeles.
When Raines began livestreaming the events and posting pictures to her the Beauty 2 the Streetz Instagram and TikTok pages, her efforts gained popularity, and Raines was contacted by licensed hair stylists, barbers, makeup artists and makeup companies who wanted to join her work.
When the COVID-19 pandemic began in 2020, Raines shifted the priorities of Beauty 2 the Streetz to adapt to the changing needs, working with health services to turn their outpost into a COVID testing and vaccination site and providing PPE and education along with the food and other supplies Beauty 2 the Streetz normally provided.
[9] Raines also advocated for the homeless community, who had minimal access to important hygiene resources.
"[11][12][13] In 2025, she was nominated for the 56th NAACP Image Awards in the category Outstanding Social Media Personality of the Year.