Shishang xiansheng (时尚先生; Mr Fashionable) is a Chinese monthly men's magazine.
[1][2][3] Upon this an English script Esquire was added to the background of its title.
[2] The stated objective of Shishang xiansheng is to provide a harmonious balance between the material and spiritual wealth, which reminds the official discourse of Chinese state "to grab with both hands, with both hands tough.
[4] In 2008 a movie, Esquire Runway, was produced by the publishing company to celebrate the fifteenth anniversary of the magazine.
[8] Shishang xiansheng was the best selling men's magazine in China in 2010 with a circulation of 680,000 copies based on the reports by the publishing company.