Shloer

Shloer (/ʃlɜːr/) is a line of soft drinks containing grape juice, available in the United Kingdom and Ireland.

Unlike most soft drinks, it is marketed towards adults exclusively.

To avoid incurring a higher sales cost from new sugary drinks taxes introduced in 2018 in the UK and Ireland, the drinks were reformulated to include the artificial sweetener Sucralose.

[1] An alcoholic red grape version called "Shloer Nuveau" in the 1990s was discontinued.

[citation needed] In order to strengthen Shloer's position as an adult soft drink alternative to alcoholic beverages, SHS Drinks came out in 2019 with two new drink ranges "Spritzed" and "Pressed", with Spritzed intending to be ‘an alternative to the likes of gin & tonic’, and Pressed as an 'alcohol-free rival to flavoured cider'.