[4] In addition, Benartzi has collaborated on research examining the financial decision-making of individual investors, such as his work on myopic loss aversion[5] and naïve diversification.
[6] Benartzi's current focus is online behavior, studying the ways in which people behave differently in the digital world.
[8] In 2018, Benartzi was named Distinguished Senior Fellow at the University of Pennsylvania's Behavior Change for Good Initiative.
His most recent book is The Smarter Screen, which outlines the latest research on digital nudging and online behavioral interventions.
[15] He is also the founder of Digitai, a consulting firm that designs digital interventions that benefit consumers, businesses and society.