Baird subsequently funded and released the original version of the Shocking Pinks' debut album 'Dance the Dance Electric' on 14 February 2004.
[1] In the wake of this success, international labels became interested (including James Murphy of DFA Records who would later work with the band).
[2][3] The Shocking Pinks then signed to the legendary New Zealand imprint Flying Nun Records and released two further albums in 2005, Mathematical Warfare and Infinity Land, which Harte wrote and performed on his own.
DFA Records signed Harte and released a series of limited-edition singles, which included remixes by The Glimmers, Deerhunter, Eluvium, and Arkitype, before issuing the self-titled album, Shocking Pinks, in the autumn of 2007 —largely a remastered compilation of songs from Mathematical Warfare and Infinity Land.
[4][5] In November 2013 Shocking Pinks signed to Brooklyn label, Stars & Letters Records, and announced the release of a new triple album called Guilt Mirrors.