[5] Shomi Patwary with Illusive Media has directed videos for: Lupe Fiasco, Major Lazer, ASAP Rocky, Mark Ronson, Joey Badass as well as many others.
[1] This allowed Illusive Media to remain more of an artists collective rather than a for-profit business making just enough money to keep the lights on and thus attracting attention from top musicians and record industry executives across the globe.
Through Illusive Media, Patwary is also widely respected for often taking into account a musician's image and artistic input and putting his own spin on the project creating a truly collaborative process.
He is often credited alongside other Illusive Media artistic collaborators such as Phil Ly (co-director), Abe Vilchez-Moran (Director), Robert Elliot Simmons (Special Effects), Tashfiq Patwary (Producer), Charley Feher (Videographer Designer), Paolo Obcemane (Videographer/Photographer/Video Editor) and Jay McCord (Producer/Director/Actor).
[6] Shomi's younger brother, Tashfiq, is a member of the VERYRVRE production team which has produced tracks for the hip hop collective A$AP Mob and Santigold.