Snapple is a brand of tea and juice drinks which is owned by Keurig Dr Pepper, based in Plano, Texas, United States.

Snapple was founded by Leonard Marsh, Hyman Golden, and Arnold Greenberg in 1972 in Valley Stream, Long Island, New York.

[5] As of 2016[update], there are many different types of Snapple: tea (multiple flavors, such as lemon, raspberry, and peach, all of which come in original and diet), juice drinks, lemonade, and bottled water.

[7] In an effort to counteract the Coke and Pepsi challenge commercials, Snapple began running a new line of advertisements in May 1992, which featured its trademark "Made from the best stuff on Earth" line in ads that spoofed earlier beer and sports drinks promotions; the ads received low marks from advertising industry observers.

At the end of the summer of 1992, Snapple conducted a five-week search for a new advertising agency that could better convey its corporate identity in preparation for a wider national push.

By August 1992, Snapple had expanded its distribution to every major city in the United States and it signed new contracts with beverage distributors.

The three founders of Snapple, Leonard Marsh, Hyman Golden and Arnold Greenberg, said they would own about one-third of the new company and be involved in its management.

[12] In 2010, in a lawsuit against Snapple in the federal District of New Jersey, the court certified to the FDA for an administrative determination the question whether high fructose corn syrup (HFCS) qualifies as a "natural" ingredient.

Stating that it would take two to three years to engage in a transparent proceeding to elicit the proper public participation, the FDA again cited its limited resources and more pressing food-safety concerns.

[15] Snapple was able to acquire the contract in part because New York City officials did not want to encourage the consumption of sodas, which have been linked to childhood obesity and diabetes and are generally considered unhealthy.

[15] The flavors available under this brand include Green Apple, Fruit Punch, Melon Berry, Grape, Orange Mango, and Strawberry Lime.

[15] Dr. Michael F. Jacobson, the executive director of the Center for Science in the Public Interest, called the drinks "little better than vitamin-fortified sugar water.

"[15] The deal also gave Snapple exclusive rights to sell its tea and juice-based drinks in vending machines on all New York City properties starting in January 2004.

[16] In the early 1990s, the original label graphic on the Iced Tea flavor, a depiction of the United States historical event the Boston Tea Party, was replaced due to misinformation espoused by protest groups claiming the ships on the packaging were slave trading vessels in New York Harbor.