It also issues awards each year recognizing various elements of advertising, such as a "New Directors Showcase", and "Best Work You May Never See".
[1] The magazine was established in December 1960 under the title Back Stage, in a newspaper format covering theatre and commercial production.
On July 6, 1990, the portion known as Back Stage Shoot was spun off into a full, standalone publication, BackStage/Shoot; while the original Backstage continued on independently as well.
The concept was to have the original Backstage publication concentrate on actors, performing artists, and theatre, while Shoot would continue to "serve the news and information needs of creative and production decision-makers at ad agencies, and executives & artisans in the production industry".
In 2005, the primary Back Stage tagline changed from "The Performing Arts Weekly" to "The Actor's Resource", and sister publication SHOOT (and ShootOnline.com) was sold to DCA Business Media LLC.