Shop TV (currently stylized in all uppercase) is a 24-hour shopping related TV channel owned by Solar Entertainment Corporation.
However, starting Holy Week 2024, it continues to sign off from Maundy Thursday at midnight to Easter Sunday at 8:00 am along with its sister channels Solar Sports, SolarFlix and Solar Learning.
The idea for a 24/7 shopping channel in the Philippines was not as ubiquitous as it is today.
It all began when a family of entrepreneurs decided to take a risk in October 2003, and introduced the concept of home shopping networks to the Philippine market.
Initially, ShopTV of Home Shopping Network aired for 12 hours daily starting November 2005.