[1] On the first on-air broadcast launch saw the official slogan was It's the People Who Make Us.

On 24 July 2010, the second on-air look with colorful visual ident theme and the official slogan was Characters Welcome as well as the channel converting from 4:3 aspect ratio to 16:9 widescreen picture format since 8 February 2011.

On 28 January 2014, the Universal Channel refreshed itself alongside other transformations.

Among the changes under the rebrand included the channel aligning itself with the international logo and slogan 100% Characters.

[2] The channel brought the Same Day or Express from the U. S. telecast with selected programs.