In 2009 Mike Harty and Kevin Flood founded Shopow, meaning "shopper power", which was meant as a place where users could "share deals, reviews and trends with friends".
[3] Shopow serves a shopping comparison services to shoppers in the United Kingdom, and also features patent pending technology which is used by publisher websites in order to serve shopping comparison services to their users.
As of July 2011, Shopow has a direct working relationship with over 10,000 retailers and has signed up 3,500 members.
Shopow acts as the data source for other websites and also offers an Ad serving platform which generates revenue on a CPA basis.
Shopow is part of a new wave of cloud based website applications to come out of the North West of England.