Shore Fire Media is a public relations firm based in Brooklyn, New York that specializes in entertainment and popular culture.

[6] Shore Fire Media was founded in 1990 by Marilyn Laverty in a small office in Brooklyn, New York with one employee and two desks, and future company co-president Mark Satlof as a consultant.

[7][8] Laverty previously had worked for 13 years at Columbia Records, rising to become VP of publicity.

[12] While the company originally focused on the music industry, it later branched into a wider client base including venues, businesses, websites, books, and non-music events.

[15] In 2016, The Observer listed Shore Fire as New York City's top arts/culture/media firm,[4] and was recognized again in 2023 for music and entertainment.