It was an unofficial anthem[2] of the England football team for the 2010 FIFA World Cup in South Africa.

It included references to England players such as Wayne Rooney and Ashley Cole.

"Shout" debuted at number 1 on the UK Singles Chart on 13 June 2010, based on download sales alone, beating competition from "Frisky" by Tinie Tempah and fellow World Cup song "Wavin' Flag (The Celebration Mix)" by K'naan.

The song was knocked off the top spot by Katy Perry's "California Gurls" on 27 June.

A remix of the song was released on 20 June 2012 for the Euros 2012 and peaked at number 43 on the UK iTunes chart.