[3] Showroomprive.com was founded in France in 2006 by Thierry Petit and David Dayan, entrepreneurs with distinct backgrounds in fashion and digital technology.

David Dayan has a long history in fashion retail, starting in his family's outlet business as a teenager.

[5] On 29 October 2015, the company was listed on the Euronext stock market, raising €256 million through its initial public offering (IPO).

[8] The company later expanded to Italy (2011), the United Kingdom (2011),[9] the Netherlands (2012), Portugal (2013), Belgium (2013), Poland (2013),[10] and Germany (2015).

[12] In October 2016, Showroomprivé acquired Saldi Privati, Italy's second-largest online private sales platform, for €28 million.