It focused on Japan's visual kei scene, featuring its most popular bands as well as new ones.
It is advertised as a "Visual and Hard Shock" magazine on each cover, a title that was influenced by visual kei pioneers X Japan and taken from their album Blue Blood.
Regularly featured bands included X Japan, Miyavi, Mucc, Nightmare, The Gazette, Kra, Sid, Kagrra, Alice Nine, An Cafe and LM.C, among others.
[3] The magazine tended to appeal to overseas fans due to[4] the large number of photos (often full-page) and advertisements included in each issue.
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