Shred Optics

Shred Optics is a manufacturer of sunglasses, helmets, and goggles designed for skiing, mountain biking, snowboarding, and other forms of outdoor recreation.

[2] Shortly after winning his first Olympic gold medal in alpine skiing, Ted Ligety partnered with Carlo Salmini, a materials engineer graduate of the MIT Sloan School of Management and an avid skier, to create Shred in the fall of 2006.

[5] It has sponsored numerous athletes, including snowboarders Romain De Marchi,[6] Wolle Nyvelt, Tadashi Fuse,[7] Kevin Backstrom, Victor de Le Rue, Brandon Cocard,[8] Shin Biyajima, and Antti Autti, as well as mountain bikers Kelly McGarry, KC Deane,[9] Reece Wallace, and Ryan Nyquist.

The company has also sponsored skiers Lara Gut,[2] Carlo Janka,[10] Resi Stiegler, Alexis Pinturault,[10] and Tom Wallisch.

Shred’s patent pending Rotational Energy System (RES)[13] mimics the natural cushioning behaviour of the fluid between the skull and the brain.

[15] Shred’s patented NoDistortion technology[16] uses a semi-permeable valve to equalize the pressure between a goggle’s dual lens chamber and the current atmospheric conditions.

Slytech NoShock technology creates increased efficiency in shock absorption by pairing two protective foams that have different mechanical properties.

Shred's inaugural collection of goggles
Shred incorporates its Rotational Energy System into both its snow and bike helmets
Shred Cofounder Ted Ligety
The Shred Simplify Natural goggle uses reclaimed, recycled, and organic materials, including content recycled from the snowboard manufacturing process.