Shred Optics is a manufacturer of sunglasses, helmets, and goggles designed for skiing, mountain biking, snowboarding, and other forms of outdoor recreation.
[2] Shortly after winning his first Olympic gold medal in alpine skiing, Ted Ligety partnered with Carlo Salmini, a materials engineer graduate of the MIT Sloan School of Management and an avid skier, to create Shred in the fall of 2006.
[5] It has sponsored numerous athletes, including snowboarders Romain De Marchi,[6] Wolle Nyvelt, Tadashi Fuse,[7] Kevin Backstrom, Victor de Le Rue, Brandon Cocard,[8] Shin Biyajima, and Antti Autti, as well as mountain bikers Kelly McGarry, KC Deane,[9] Reece Wallace, and Ryan Nyquist.
The company has also sponsored skiers Lara Gut,[2] Carlo Janka,[10] Resi Stiegler, Alexis Pinturault,[10] and Tom Wallisch.
Shred’s patent pending Rotational Energy System (RES)[13] mimics the natural cushioning behaviour of the fluid between the skull and the brain.
[15] Shred’s patented NoDistortion technology[16] uses a semi-permeable valve to equalize the pressure between a goggle’s dual lens chamber and the current atmospheric conditions.
Slytech NoShock technology creates increased efficiency in shock absorption by pairing two protective foams that have different mechanical properties.