In the United States, shredded wheat is most heavily advertised and marketed by Post Consumer Brands, which acquired the product in 1993 through its parent company, Kraft Foods, buying it from its long-time producer Nabisco.

Manufacturer Barbara's Bakery, a division of Weetabix Limited, also offers a version of plain shredded wheat.

In the United Kingdom, the Shredded Wheat brand is owned by Cereal Partners, a Nestlé/General Mills company, although there are many generic versions and variants by different names.

The grain then passes through a set of rollers with grooves in one side, yielding a web of shredded wheat strands.

[citation needed] Perky first sold his shredded wheat cereal to vegetarian restaurants in 1892, distributing it from a factory in Niagara Falls, New York.

One of his wheat-processor buyers, Dr. John Harvey Kellogg, admired Perky's manufacturing process for his shredded wheat cereal.

[3] Premiering to the public at Chicago's World Columbian Exposition in 1893,[4] shredded wheat cereal was then manufactured by The Natural Food Company in Niagara Falls, New York, in 1901.

The original company opened a factory in Welwyn Garden City, Hertfordshire, in 1926 at which time Welgar was its registered trade mark, which became part of Nabisco in 1928.

The first 18 storage units were completed in 1926 with a further 27 constructed in 1938; in both instances they were built by Peter Lind & Company of London who continues in business today.

Shredded Wheat has a particular place in UK popular culture due to a long-running television advertising campaign.

This provoked National Biscuit Company to sue Kellogg for trademark infringement, attempting to enjoin him from using Shredded Wheat as a trade name and from manufacturing the cereal in its pillow-shaped form.