Shreddies are a breakfast cereal marketed in Canada, the United Kingdom, and Ireland.
[citation needed] The site was briefly owned by Rank Hovis McDougall in 1988, which sold it to Cereal Partners in 1990.
Nestlé's site at Staverton, Wiltshire started making Shreddies in 1998, and all production was moved there in 2007.
The advertisements showed schoolchildren being focused on their work at school after eating a bowl of Shreddies for breakfast at home.
[11][12] In January 2012, boxes of Shreddies dating from the early 1970s were reported to be selling on eBay, after being discovered in a village shop.