Shudu Gram is a computer generated social media personality and model, a "virtual influencer".
[1][2][3][4][5] The character is considered the world's first digital supermodel.
[6][7] She was created in April 2017 by the fashion photographer Cameron-James Wilson.
Her appearance draws largely from the "Princess of South Africa" Barbie doll.
[8] The character has generated controversy as Shudu, depicted as a black woman, was created by a white man.