Shure SM7

Designed by Shure, it has been described as an "iconic" industry standard microphone for its focused, directional sound and its widespread adoption in radio, television and recording studios.

The smaller Unidyne III appeared six years later, designed by Seeler to be the transducer inside the SM series of microphones, including the popular SM56, SM57 and SM58, used live on stage and in the recording studio.

[3] Adapting the Unidyne III element for increased bass response, Seeler designed the large and heavy SM5 microphone in 1966, intended for broadcasting applications such as for announcers in radio stations and television studios.

One switch is a high-pass filter to reduce low frequency rumble, and the other is a mid-frequency reduction to attenuate and flatten out the SM7's inherent "presence" peak.

[7] Portrayed on television in the early 1990s, the SM7 was seen in the series about the fictional town of Cicely, Alaska: Northern Exposure with KHBR radio deejay Chris Stevens (John Corbett) providing commentary and narration for each episode.

[14] Sheryl Crow sang into an SM7 for The Globe Sessions in 1998, and Bob Dylan has recorded with it, starting with Love and Theft engineered by Chris Shaw in 2001.

The microphone was used for the podcasts of 99% Invisible, The Joe Rogan Experience, My Favorite Murder, WTF with Marc Maron, Snap Judgment, Song Exploder and more.

[1] The podcast Twenty Thousand Hertz dedicated an episode to the SM7 in May 2021, written by Andrew Anderson, calling it an "iconic" microphone with highly directional sound.

In 2020, Shure introduced the MV7 model, keeping the style of the SM7 but reducing it in size, designing a completely new transducer element with greater acoustic isolation, and providing it with active digital audio circuitry, connecting via USB cable.