[3] The song tells a story of a criminal who, despite obvious evidence, tries to convince people he is not guilty.

However, they were the final words of an additional verse which was part of an early version of the song.

The promotional video for the single released featured the band dressed as a group of criminals, then later as police officers, working for and later chasing, lead vocalist Suggs.

Suggs is presented as a used car salesman/criminal (with mask, bowler hat and black suit/horizontally striped shirt).

In one sequence, the costumed band gather round as Chris Foreman (in police uniform) plays the song's guitar solo on the "Super Yob" guitar, previously owned by Dave Hill of the rock band Slade.