Sian Marie Gabbidon (born 28 October 1992) is a British businesswoman, fashion designer and media personality.
[2] She had a passion for football prior to starting high-school, and she played the sport extensively before "switching to fashion" as a teenager.
[3] From 2011 to 2014, she attended the University of Huddersfield and graduated with First Class Honours in Fashion Marketing with Design and Production.
In 2018, Gabbidon won the 14th series of British reality TV show The Apprentice, defeating nut milk brand owner Camila Ainsworth.
I’m absolutely over the moon.”[5] In 2016, Gabbidon launched her own swimwear and fashion brand "Sian Marie" which became an equal partnership with Alan Sugar after winning The Apprentice.