[2][3] The pair were previously executives at Katch (formerly Vantage Media), an online advertising technology company and customer acquisition marketplace for insurers.

[2][4] The company launched its first insurance product in 2019 in Texas,[2][5] as the state's large uninsured population offered a sizable potential customer base.

[6][10] In July 2020, it raised $20 million in a new round of funding that included Comcast Ventures, Kauffman Fellows, and 23andMe CEO Anne Wojcicki.

[11] It closed its Series C funding round in January 2021, led by Drive Capital, at $125 million—bringing it to a $1 billion valuation, often referred to as unicorn status.

[14] As of 2022, the company evolved to exclusively offer comprehensive major medical health plans for employer groups with 51 or more employees domiciled in Florida, Georgia, and Ohio.