Sidehatch Entertainment Group (SEG) is a Boston-based music company with brands in concert and festival promotion, marketing, industry consulting, tour bus rentals, software development and client-based services, including presentation, performance, and organization.
SEG was founded in 2004 by Ben Maitland-Lewis, whilst attending Berklee College of Music.
Founded in 2009 by Ben Maitland-Lewis and Chris Cave of Sidehatch, Indie Ambassador is a software development company currently in pre-beta, slated to launch during 2011 with a new platform geared towards independent artists.
'[3] Indie Ambassador TV, a YouTube channel and an internet blog presented by Indie Ambassador (see above), is designed to feature performances and interviews from a variety of artists who represent the growing trend for independence in the entertainment industry.
The money raised from these exercises is invested through the Summit Group and goes to the Alumni Scholarship Fund for the student's college tuition.