The Sidemen is a British YouTube group consisting of influencers and internet personalities KSI, Miniminter, Zerkaa, TBJZL, Behzinga, Vikkstar123, and W2S.

In January 2014, Bradley met Lewis while at a FIFA gaming event in New York City and invited him to join the group.

[9] In 2016, Olatunji, Minter, Bradley, and Barn moved into another "Sidemen House", living in a 15,000-square-foot, $8.5 million mansion in Bromley, London.

[10] In November 2016, the Sidemen collaborated with Rocket League to release an in-game SDMN FC community flag that users can get for free inside the game.

[15] In August 2021, the Sidemen signed with a London-based digital talent management company called Arcade Media.

[17][18] The Sidemen group were criticised on Twitter after a clip of Olatunji speaking the slur went viral,[17] including criticisms from DJ and presenter Bobby Friction and comedian Guz Khan among others.

[19] In an interview held before the 2023 Sidemen Charity Match, Barn told the BBC regarding the slur that the group had "very serious meetings" about the acceptability of what they joke about, saying, "We had to acknowledge that things are different to when we first all started platforms and the world has changed as a place.

"[23] In July 2023, the group invested in The Fellas Studios, a production company founded by YouTubers Callum Airey and Joshua Larkin.

[24] On 3 July 2023, the group participated in a collaborative hide-and-seek challenge video with Paradise Wildlife Park, a Hertfordshire-based zoo.

[40] The group also announced their partnership with Paramount to produce a Teenage Mutant Ninja Turtles-themed Sidemen apparel line.

[45][44][46] On 24 February 2022, the restaurant launched its first physical branch in Boxpark Wembley, attracting over three-hour queues on its debut day.

[53][54] On 18 June 2018, the group released a web television series titled The Sidemen Show, available exclusively on YouTube Premium.