The brand is promoted and founded as a joint venture between YouTubers Olajide "KSI" Olatunji, Logan Paul, and Jimmy "MrBeast" Donaldson.

[6][7] A number of social media experts speaking to Business Insider stated that Lunchly may benefit from the negative attention Donaldson was exposed to, while also noting that the launch may come across as a distraction.

[16] Reviewing the product in October, YouTuber Rosanna Pansino reported finding mold growing on the cheese in a packet of "The Pizza" style.

[20] The Food and Drug Administration confirmed that it received over ten complaints about Lunchly, with one consumer reporting an illness linked to the product.

[21] Doctor Mike, a family physician who releases educational health videos on YouTube, acknowledged that the product's sugar and saturated fat were slightly less than Lunchables, but estimated that a child would have to eat 2.7 Lunchly Turkey Stack 'Ems to achieve their recommended lunchtime calorie intake, and in doing so would consume close to their recommended daily intake of sodium.