Siempre!

[2] By the end of the 1960s, the magazine became a significant part of Mexican politics and an important publication for democratization of the country.

[4] For instance, it first supported Cuban president Fidel Castro, but then it began to criticize him.

was known for using photographs in the news,[5] and the best Latin American cartoonists and illustrators of the era often participated in it.

Famed Mexican caricaturist Antonio Arias Bernal was its founding art director and a frequent cover contributor in the 1950s.

[7] As of 2013, Beatriz Pagés Rebollar, daughter of the founder, was the magazine's current director.