SignalDemand was a provider of price optimization software for large food manufacturers.

It was founded in 2004 by Michael R. Neal and was based in San Francisco with its European headquarters in London.

SignalDemand delivered solutions as a software as a service (SaaS).

Customers included major meat and food producers such as Fonterra,[1] Conagra,[2] and Hormel.

[4][5][6] In December 2013, PROS acquired the company for $13.5 million.