[4] Sikhchic has been described by scholar Susan E. Prill as serving educated, diasporic Sikhs, most of whom have not been formally initiated into the Khalsa order.

[1] Jacob Copeman describes the website as being "popular in the diaspora, particularly amongst young Sikhs".

[2] Sikhchic claims to not shy away from controversial or difficult topics, and publishes in the spirit of chardi kala, but they do avoid divisive issues.

[2] The website therefore highlights any Sikhs who have been successful in Western and Indian pop-culture and society.

[3] Tapishar Sher Singh conceived of a media outlet serving Sikh interests and aspirations.