Silk Cut is a British brand of cigarettes, currently owned and manufactured by Gallaher Group, a division of Japan Tobacco.
Silk Cut is also available in a lower-tar version and an ultra-low-tar version with a tar content of only 0.1 mg.[3] When terms such as 'light' and 'low tar' were made illegal to use in the UK for use of tobacco promotion (for fear that it misled smokers into thinking such products were safer), some commentators predicted that Silk Cut's name and good brand-recognition as a low-tar product would favourably affect sales of the brand to health-conscious consumers.
[6] Based on a series of works by avantgardist artist Lucio Fontana, this first advertisement represented a wordplay on the brand name Silk Cut.
[8] Silk Cut went on to produce many more advertisements in this style, playing with surrealistic themes and pop cultural references, like Man Ray's "Cadeau" as well as Alfred Hitchcock's famous shower curtain scene from the movie Psycho (1960).
Silk Cut also sponsored the successful Jaguar XJR sportscars that competed in World Sportscar Championship, including the 24 Heures du Mans, but not in North America because of IMSA's title sponsorship of the GT series by R. J. Reynolds' Camel brand, which would have run the team in violation of the "Viceroy Rule".
In March 2013, Gallaher had three ads challenging the Government's proposals for plain cigarette packaging banned by the Advertising Standards Authority, after complaints from ASH (Action on Smoking and Health) and Cancer Research.
[12] Jorge da Motta, the managing director of JTI UK, said: "We are using this media campaign to demonstrate that in 2011, even the Department of Health accepted that these proposals are not supported by any hard evidence.
We hope common sense will prevail and that the Government will disregard this proposal, before embarking on a process which will do nothing more than deprive the Treasury of much-needed revenue and make hundreds of millions of pounds for the criminals who manufacture, distribute and sell illegal tobacco products.
It was or is exported to Ireland, the Channel Islands, Sweden, the Netherlands, Germany, France, Austria, Switzerland, Spain, Italy, Malta, Poland, Hungary, Greece, Cyprus, Lithuania, Hong Kong, Australia, United States and Antigua.
In an episode of the Scottish sitcom Still Game, Winston Ingram has a leg amputated owing to his previous habit of smoking eighty cigarettes a day for many years.
Senior Service cigarettes were renowned for being unfiltered and ultra strong, in contrast to the extreme mildness of Silk Cut.