[2][3] Wilson's prams used a spring system and a reversible hood,[2] which he produced in a factory on Silver Cross Street, Leeds.

Plywood bodies were replaced with aluminum, and new rubber die presses, spot-welding machines, and others were installed at the Silver Cross Works.

[8] Halsall also focused on expanding the company into international markets, particularly Asian territories, including China, Hong Kong, South Korea, Malaysia, and Singapore.

[8] In 2013, Silver Cross entered into a partnership with classic British automotive brand Aston Martin to produce a special edition of the Surf pram and pushchair.

[12] Silver Cross's coach-built prams have a hard body, C-spring suspension, spoked wheels, and a folding hood.