Silverjet's website, designed by Prospect, began taking passengers' bookings for flights on 12 October 2006, for a standard fare of £999.

Silverjet's first scheduled flight between London Luton and Newark began on 25 January 2007, and a second daily service on this route was launched on 23 September 2007.

Services from London Luton to Dubai International commenced on 18 November 2007, and the airline planned to launch other long-haul destinations in the future, but this expansion was halted because of Silverjet's financial troubles.

[4] At the beginning of May 2008, Silverjet stated that they had arranged an $8.4 million loan facility from Viceroy Holdings, a Middle Eastern investor.

[8] In an interview with the Financial Times on 25 January 2007, Lawrence Hunt said: "It’s no use people just sitting around thinking about climate change and pretending it is someone else’s problem.

In January 2007, Silverjet was awarded by The Institute of Transport Management as "Environmentally Aware Airline 2007" in recognition of the stance the company had taken regarding carbon emissions.