Silverpop was an Atlanta-based software company focused on digital marketing.
[1][2][3][4] Silverpop Systems was an email-marketing company cofounded as Avienda Technologies by Aaron Shapiro and David Bloom in 1999.
[5][1] Between 1999 and 2000, the company raised $35 million in funding from Draper Fisher Jurvetson and Gray Ventures and named Bill Nussey as CEO.
[5] In April 2013, the company raised another $25 million from Escalate Capital Partners and Silicon Valley Bank.
[3][6] In March 2014, IBM confirmed that it would be acquiring SilverPop in a deal worth $275 million.