Founded in 1994 by the Vlasov Group of Monaco and the Lefebvre family of Rome, it pioneered all-inclusive cruising with its first ship, Silver Cloud.
Silversea was founded in 1994 by a joint venture between V-Ships (previously known as Vlasov Group) of Monaco and Antonio Lefebvre d'Ovidio of Rome.
[2][3] As a marketing strategy the new line introduced all-inclusive fares including gratuities, beverages, port charges, travel insurance, and some complimentary shore excursions.
[3] As about 80 percent of Silversea's customers were expected to come from North America, the line established a sales office in Fort Lauderdale, Florida.
[11] Silver Discoverer was christened in Singapore in March 2014 and set sail on her inaugural voyage along Australia's Kimberley Coast on 2 April 2014.
[12] Fincantieri delivered the fleet's ninth ship, Silver Muse to Silversea on 2 April 2017, at its Sestri Ponente shipyard.
[27][28] On 12 April 2024, it was announced that Bert Herndez replaced Barbara Muckermann as president of Silversea Cruises.
[29] On 14 May 2024, Silversea took delivery of the second Evolution-class ship, Silver Ray, in Eemshaven, Netherlands, two days earlier than planned,[30] with a maiden voyage scheduled for 15 June from Lisbon, Portugal.
[32] (chairman's mother)[33] (founders daughter in law)[33] (Chef)[26] Silversea was solely owned and led by the Lefebvre d’Ovidio family until 2018, and fully bought out by Royal Caribbean Group in 2020.