Silvertone is a brand created and promoted by Sears for its line of consumer electronics and musical instruments from 1916 to 1972.

[6] Sears filed for Silvertone as a trademark in late 1915 to be used as a house brand for a line phonographs and records.

Silvertone instruments and amplifiers were manufactured by various companies, including Danelectro, Valco, Harmony, Thomas, Kay and Teisco.

Similarly the Silvertone 1484 "Twin Twelve" 60-watt guitar amplifier, introduced in 1963 as an affordable beginner's amp, has gained a collectors' following, since artists like Jack White, Beck, Coldplay, and others have been known to use it.

In early 2015, Samick introduced six reissue Silvertone acoustic guitars including the full-body 955 and single cutaway 955CE, the 600 in either spruce or mahogany, the "Sovereign" 633, and the 604.

[6] In late 2020, Samick exclusively partnered with Rhythm Band Instruments (RBI Music) for worldwide distribution, expanding the reach of the Silvertone brand and ensuring better market access for the whole product range.