Silvertone Records (Selfridges)

[1] After 1935[2] Silvertone Records issued 8-inch discs made by British Homophone Co. Ltd. for sale in Selfridges department stores using masters from their Plaza label.

[citation needed] While the discs were only 8 inches in diameter, as the grooves were close, it had a long playing time equivalent to standard records.

[2] British Homophone discontinued production of its own records in April 1935,[4] and was sold jointly to EMI and Decca Records in May 1935,[5] but continued to press discs for other companies.

[6] Silvertone releases were selected from the Plaza catalogue by Britain's first disc jockey Christopher Stone.

[7][8] To keep production costs lower, public domain works were recorded,[2] and artists contracted to other labels were given pseudonyms on Silvertone releases.