[6] They performed at the Edinburgh Festival in 2007 and in 2008 with a show called The Meeting, described as a site-specific comedy installation set in an actual boardroom.

From 2011 to 2020 Bird starred in 6 series of Friday Night Dinner, a single-camera comedy written by Robert Popper and made by Big Talk Productions.

[16] In 2021 Channel 4 released Friday Night Dinner: 10 Years And A Lovely Bit Of Squirrel, an anniversary special celebrating a decade of the hit sitcom.

[21] In his review, The Telegraph's theatre critic Dominic Cavendish wrote "Callow has certainly struck gold with leading man Simon Bird...he delivers the goods by subtle, incremental means, the thespian equivalent of a 3D printer".

[35] In 2023, Bird directed A24 series Such Brave Girls for the BBC, described by The Guardian as "hands down the funniest British comedy of the year".

[36] In 2015 Bird and Jonny Sweet founded Guilty Party Pictures, an independent TV and film production company backed by StudioCanal.

[40] In 2022 it was announced that Bird and Sweet were setting up a new company, People Person Pictures, in partnership with BBC Studios.

[42] People Person Pictures was also named as a co-producing partner on Wicked Little Letters, a feature film starring Olivia Colman, Jessie Buckley and Timothy Spall, to be released in 2024.